Digital Marketing in 2018

Monday, December 2, 2019

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Wednesday, April 3, 2019

3 Things Every Las Vegas Business Owner Should Know About SEO

Do you plan on starting your own small business in Las Vegas? If so, then you are most likely to run on one of the essential components of sustaining your startup and that is marketing. With this modern-day, internet marketing is the new trend of promoting one’s products and services. The key to success in business is building a strong relationship with your customers by using effective marketing strategies. To know more about some of the essential areas of online marketing, read further.

Keyword research

Before you go deeper into the world digital marketing and SEO in Las Vegas, you have to first understand the importance of keyword research and how you can use this as your competitive edge. Below are two easy and efficient tips that you can quickly integrate into your keyword strategy

Use Google Suggest in finding high ranking keywords – This is a great tool for users who want to look for the best keywords in their niche. You can simply input two words like “top 5” and it will immediately give you the most relevant keywords in your niche.
Leverage on your competitor’s keywords – This may not sound so good to you but using your competitors’ keywords is an effective way to dominate in your industry. This is especially true if your competitor ranks higher in your in local searchers. You can use Google Keyword to look into the keyword usage of your competitors’.

Content marketing

Now that you have laid out all your great weapons in your keyword strategy, your online rankings are now a step closer to increasing. So if your strategy was implemented properly, in a few months, you will see a significant increase in your online presence. While waiting for that to happen, you should move on to another strategy, which is to exert efforts in your content marketing. Focusing on marketing your content highly will help drive more traffic to your site. To generate remarkable content that will sure to deliver value and provide inspiration to your audience, follow the following tips.

Use your research – When generating content, you should consider incorporating some of the keywords you have picked from your keyword research that are popular online. Using these keywords in your content will let you create more informative, relevant, and valuable articles for your audience. As a result, Google will reward your site by moving its rank up.
Keep your content engaging – For most industries, many online articles often used the same topic, which means, one article of yours has a great chance of having many rivals. Thus, it is important to create content is highly engaging and valuable to prevent your audience from going to your competitors.
Stay original – Needless to say, your content has to be original for it to have a high ranking in local search results pages. To do that, you can research something that your audience will not find on any other website then write an article about it.

Social media

Social media is another popular marketing platform that has huge potential in growing a business. It does not only help you generate leads but it also allows you to establish a solid online brand. In fact, 90% of all marketers have stated that social media is one of the leading causes of the boost in their brand’s online presence. Here are some tips to help you get started.

Create a plan – Planning should be on your first list before anything else. It is a complete pitfall to jumpstart into social media marketing when you haven’t developed a good plan.

Start small – There are plenty of social networks available for businesses to leverage on. However, since you are only starting, you should just start small by using some of the most popular networks including Facebook and Instagram. This will let you monitor it easily and still maximize your efforts by using these widely popular platforms.

Monday, April 1, 2019

3 Reasons Why Some Business Owners Are Hesitant On Embracing E-Commerce

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

E-commerce took the business world by storm and yet many small business owners and entrepreneurs are still extra cautious about taking introducing it to their business. Truth is, whether a business sells products or services, it can still earn online sales. This article discusses the three barriers that are deterring many service providers from embracing e-commerce, when in fact, their perceived obstacles can be easily addressed with proper planning and use of right tools. Below are the said reasons behind the hesitations of these businesses.

1. You won’t sell a product

It is a common perception among service businesses that e-commerce is not something they can just pursue and do it successfully. In reality, you can still sell but you just have to extra creative on how you can use e-commerce to build your brand. Think beyond what’s in front of you. Many successful apps became as such because, at some point, someone saw a great potential on it that most people have not seen. Write a book for instance or have shirts printed. Think outside the box on how you can convert your skills and knowledge into something tangible that can be easily sold. Not only does this generate you sales but you can also develop your brand through this. The secret is to recognize the extent of your knowledge and how you can leverage on that aside from selling your services.

2. You won’t have enough time

This is probably the leading cause of why most people do not enter into online sales. Things like maintenance, setup, and product shipping demand you to commit your time—time that you might not have. However, contrary to this, e-commerce actually takes a little time. You can set up quickly if you are not very picky on the designs elements and other small things that can take up your time. When creating your website, all you have to do is to ensure that it can easily process and order a product while presenting accurate production information in as few steps as possible. Maintenance can be done by you or you can outsource a freelancer depending on the level of difficulty. But in most cases, maintenance work is just the basics so you can do it yourself. For shipping, you can just have an app installed to automatically print shipping labels and have them ready for courier pick-ups.

3. It’s too expensive

Sure, getting into e-commerce a few years ago used to be costly for many businesses, but it’s not anymore. Even choosing an e-commerce platform won’t cause you to break the bank, not to mention that those platforms like Shopify and Woocommerce have already established an outstanding reputation for many years now. Aside from the monthly subscription for these sites, you’ll probably be only paying for a website developer—if you choose to hire one, that is—which won’t cost that much, especially once you have your site running.

Bottom line

Many service providers are starting to realize the great potential of e-commerce, so while they are still on deciding on it, the quicker you join in the playing field, the better.

Read more e-commerce articles and other digital marketing topics.

This post 3 Reasons Why Some Business Owners Are Hesitant On Embracing E-Commerce is from Bobs SEO Las Vegas.

https://www.bobsseo.net/3-reasons-why-some-business-owners-are-hesitant-on-embracing-e-commerce/

Sunday, March 31, 2019

Common Marketing Mishaps Las Vegas Business Owners Make

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Online marketing has long since become a vital element in a business’s growth. When
using the right methods and implemented properly, it can help your Las Vegas business engage
with your audience, create brand loyalty, and gain new customers. If you’re a newbie
when it comes to online marketing, it is important to be aware of the possible pitfalls
you may encounter along the way so you can prevent them from hindering the growth
of your Nevada business. Below are the common yet deadly online marketing sins you need to
be cautious of.

Mistake #1: Going on without a website

In today’s technological era, a modern-day consumer typically checks out a
company’s website first to look for information on a certain product or service. This
only means that failing to comply on this ‘unwritten’ rule is like leading your business
to doomsday. Moreover, if you don’t have a website, in all likelihood, customers will
look for other businesses to purchase from. On a good note, making a website today is
not as hard as the old days as there are lots of free and inexpensive hosting
companies to choose from such as Wix or GoDaddy.

Mistake #2: Not implementing an SEO strategy

Say, you’ve already created an attractive and well-functioning website. But what’s the
use of it if nobody can find it in the first place? In order to boost the rankings of your
pages so that searchers can easily find them in search engine results pages (SERPs)
like Google, it is imperative to create and employ an effective Las Vegas SEO strategy.

This also entails researching and incorporating relevant keywords within your site’s content in
order to further increase your ranking. Popular tools like Google Keyword Planner
Tool and Microsoft Bing Ads Intelligence can greatly help you in identifying the most
effective keywords in your niche.

Mistake #3: Absence of a blog

Having a blog can be beneficial for your business, regardless of your industry and the
nature of your business. By producing consistent, compelling and relevant contents
like blogs, it’ll be faster and easier for you to connect with your target audience and
capture new customers. For a more effective way of engaging with your customers
and building a loyal following, make some efforts to respond to every comment on
your blog and leave comments on other reputable blogs to drive traffic to your own.

Mistake #4: Not expanding your presence on social media

When growing your business and increasing your following, it is essential to market
company, brand, and offering on various social media channels. Not branching out on
social media is like walking away from a golden opportunity that is just right in front
of you. If you want to expand your customer reach, you have to start using marketing
strategies that are specifically focused on social media platforms such as Instagram
and Facebook. Share relevant information that will drive attention back to your own
website and you will soon see that your traffic has increased and your business is
getting new customers.

This post Common Marketing Mishaps Las Vegas Business Owners Make is from Bobs SEO Las Vegas.

https://www.bobsseo.net/common-marketing-mishaps-las-vegas-business-owners-make/

Top 3 Features Your E-Commerce Store Needs To Set Itself Apart From Competitors

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

As Amazon continues to rule the e-commerce world, smaller online retailers have to
do more to keep up with the competition. Web design, for instance, is a great way for
your e-commerce business to be in the front line of the consumers’ eyes while making
a worthwhile investment in your marketing strategy. As a matter of fact, a recent
consumer survey revealed that there are three main user experience features people
consider extremely important when they browse online: 1) effective navigation, 2)
updated website design and 3) authoritative content.

Ensuring that your website includes these three key features will greatly benefit your
business in many ways apart from enhancing your site’s user experience. Investing in
good navigation, site design and quality content also have significant impacts on
branding and SEO. This article tackles on how each feature plays a role in achieving
high-quality and effective UX.

1. Effective navigation opens up a way for a smooth web experience
A survey has revealed that 94% of the respondents think that simple and effective
website navigation is the number one site feature that is important to them. The easier
your site is to navigate, the simpler and more efficient they can access your content
the way they want to. Modern consumers have short patience when it comes to
websites, hence, as an e-commerce brand, you have to create a linear navigation menu
to guide your visitors in your site.

Take for example Amazon’s navigation bar, it has a clean-cut menu structure that
makes it easy for consumers to move from one page to another. The UX of Amazon
focuses on the search bar that allows any user direct access to its wide selection of
products. Its search function offers a variety of great features allowing users to search,
filter, and view search results using Amazon’s auto-complete filtering and guidance
functionality. So if you use Amazon as your inspiration for your site’s UX, you have
to ensure that your navigation is constant and intuitive so shoppers can easily find
what they need.

2. Up-to-date site design invokes customer trust
Most people are attracted to a trendy website provided that it won’t disrupt with their
content consumption or any objective they had in visiting that website. A pleasant
website UX indicates that your website and company are worthy of the visitor’s trust.
Visual appearance is crucial in convincing people that your site content is not only
relevant but also authoritative. Moreover, this also signals that your e-commerce
business is successful, and thus, can be trusted. Trendy website designs entice visitors
and generates trust, whereas good website UX focuses more on providing
functionality and ease of use. As an owner of an e-commerce business, you should
consider designing your website that will come out beautifully and combine it with
the right functionality for optimal user experience.

3. Authoritative and relevant content keeps your customers
In order to retain customers and drive more sales, you must offer valuable content.
The best content is one that is authoritative and valuable that provides answers to your
visitors’ problems and pain points. By creating content that will educate and resolve
the issues of users, you can gain the trust and sales of the widest audience possible.

People visit your site for different reasons including to gain information, learn from
you or complete a sales transaction. You can make use of user intent mapping
software to know the reasons why visitors go to your site. By tracking how people
navigate your site, you can gain insights why people visit you, which part(s) of your
site they frequent on, and how you can optimize your site design and content that will
resonate with these behavior patterns.

This post Top 3 Features Your E-Commerce Store Needs To Set Itself Apart From Competitors is from Bobs SEO Las Vegas.

https://www.bobsseo.net/top-3-features-your-e-commerce-store-needs-to-set-itself-apart-from-competitors/

Why You Need SEO For Your Portland Business

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Portland is the largest city in Oregon and a major port in the
Willamette Valley. As of 2017’s statistics, Portland is the 26th largest city in the United States
and the second most populous in the Pacific Northwest with an estimated population of 647, 805.

Imagine the number of potential consumers from that enormous population. It would be such a
huge waste for you to pass up the opportunity to build a business in Portland. What’s more, the
‘Rose City’ is home to several Fortune 500 companies, including Nike and Precision Castparts. Technology
and breweries are two of the major industries in the city.

So, if your business belongs to one of those industries or just to any other industries, then you
will surely need SEO for your Portland business. Why? Find out below.

Portland SEO services to improve your site visibility

Anyone who has a functioning website especially one that is mainly used for business operations
understands full well the significance of online visibility. The more competitive your industry or
niche is, then the more important SEO services are to your business’s success.

Hire an SEO agency that is not only results-driven but is also a goal and success-driven in order
to provide you with outstanding quality services for your money. SEO is the key that will bring
success to your business in this digital age we live in.

First, what is SEO?

Not knowing and being unfamiliar with the term ‘SEO’ or Search Engine Optimization is
nothing to be ashamed of. That is perfectly fine especially if you’re new to the business and
digital marketing things.

SEO is a practice used by digital marketers and SEO experts to improve a site’s content, HTML
markup and the overall structure of the website. When developing your web pages, we optimized
those elements so that search engine algorithms can easily understand what your site is about.
Each web page has to be optimized individually for your main target keywords and phrases.
Keywords are queries that are related to your products/services or brand that you want to be
visible for when an online user searches for them.

The importance of SEO

Every effective SEO strategy starts with proper on-page SEO optimization. No matter how much
efforts you’ve exerted and how much money you’ve invested, if your site structure and semantic
markup are incorrectly done, then you may never be able to rank.

Using the incorrect HTML elements to mark up your page content can be fatal to your site’s
ranking and visibility. Another mistake is the use of heading tags to style text. Remember that
these on-site SEO elements are very important as they are essential in defining the content of
your web pages. If done right, search engines can index your web pages and determine content or
keyword that have the most bearing for each page.

We have been in the SEO business even before Google came about
In implementing Portland SEO services your site, we perform the following procedures

1. Ensure your site is optimized for your products or services
2. Check if your site is mobile-friendly and each page’s content uses the right semantic
markup
3. Perform competitive analysis
4. Conduct keyword research
5. Analyze the content of your pages
6. Determine the type of SEO services your business needs

This post Why You Need SEO For Your Portland Business is from Bobs SEO Las Vegas.

https://www.bobsseo.net/why-you-need-seo-for-your-portland-business/

Ways To Improve Your Marketing Game That Will Focus On Targeting

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Millennials

In the marketing world, there’s no escaping the real battle with every brand and
retailer vying for the attention of their target audiences. One of the big reasons why
traditional marketing has become obsolete as opposed to digital marketing that has
gained the favor of most people is because nearly everyone today is on the internet.

As a result, brands saw that it is sensible to allocate resources and focus on where
they are likely to get the highest ROI and that is digital marketing.

Social media marketing has proven time and time again that it is one of the best ways
to tap into digital marketing. Outside of being an extremely sufficient avenue, this
marketing form is the ideal way to go because popular social media platforms are
known for attracting users and keep them coming back.

Currently, millennials are the largest generation that makes use of social media,
which is why it is a bad idea to ignore them.

And so, here are some simple yet effective ways you can up your
marketing game that will resonate with millennials.

1. Conduct challenges to boost audience engagement and convert them into sales

Not every time millennials browse their Facebook and Instagram feed are they
looking for things to buy. Bearing this in mind, it is crucial to be creative about the
types of marketing campaigns you will use. They should be able to stand out from the
competition and be able to engage with your millennial audiences to make them trust
your brand and eventually turn into customers. It has been discovered that challenges
and contest will do exactly those things as most people love dares and challenges. So
think of a challenge that will keep them engage and make them willing to participate
in. The challenges will be a great opportunity for you to highlight your brand and
engage with them even more.

2. Keep it simple but conversational

Millennials are clever and they will hardly be impressed if your marketing methods
are obviously too ‘salesy.’ In addition, it is difficult to attract them as they likely
encounter a great deal of clutter every day from various platforms they engage on. If
this is the case, what should you do then?

For starters, cut to the chase. Most social networks offer users the chance to upload
different forms of content including images, videos, text, GIFs and more. As a
marketer, those several opportunities will get in your way of reaching your audience.
The key here is to know how to deploy the alternatives properly so your content
generation spends does not go to waste. Keep your messages simple and
conversational. Millennials dislike jargon and are attracted to brands that use their
lingo. Speaking to them in their own language is the best way to get their attention.

3. Use a chatbot for your business

A good chatbot is a great tool for your business. In fact, chatbots have become an
important player in the lives of social media platforms. As you have probably noticed,
Facebook is the most notable social channel today that uses chatbots. With chatbots,
you have the opportunity to gain more customers by showcasing your product catalog
and providing them the option to buy your offerings. For instance, Facebook users
have the option to purchase items without having to leave Messenger.

Moreover, chatbots help provide a personalized experience to potential buyers by engaging with
them. They achieve this by letting you categorize your users based on actions they
have taken. As a result, it also allows you to produce content based on their needs.

Interested in learning more about digital marketing and SEO? Visit Bobs SEO, an online
marketing strategist with over 20 years experience.

This post Ways To Improve Your Marketing Game That Will Focus On Targeting is from Bobs SEO Las Vegas.

https://www.bobsseo.net/ways-to-improve-your-marketing-game-that-will-focus-on-targeting/